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Web Developer + SEO Specialist for Sites That Rank & Convert

I build and improve React, Next.js, and WordPress websites, pairing solid development with technical SEO, on-page improvements, useful content, and off-page authority building.

Top Rated on UpworkFaisalabad, Pakistan
Screenshot preview of the Rejuvenated Knives website
Featured project / 01Rejuvenated Knives
Explore the case study
Good work. Great partnerships.
Is this you?

Sound familiar?

Your site should build trust before your prospect ever books a call.

01

Your Visitors Drop In, But Don't Engage

02

Your Website Lacks Uniqueness

03

Your Competitor Stealing the Spotlight

Best fit for

  • Founders who need custom React.js or Next.js landing pages

  • Agencies that need reliable HTML, CSS, JavaScript, or React implementation

  • SaaS/product teams that need fast front-end pages, dashboards, or MVP UI

  • Businesses that want a conversion-focused website before investing in a CMS

Problems I solve

  • Unclear homepage messaging that fails to explain what you do

  • Weak CTA flow that leaves visitors unsure what to do next

  • Slow pages that make people bounce before reading the offer

  • Mobile layouts that break trust on the device most visitors use

  • Service pages that describe features but do not sell outcomes

  • Outdated visual design that makes a capable business look less credible

  • Contact forms and inquiry paths with too much friction

  • Project handoffs where the business cannot update or reuse the website confidently

  • Landing pages that get traffic but do not convert enough leads

  • Competitors feeling more polished, easier to trust, and easier to buy from

SaaSE-CommerceMarketingEducationHealthcareReal Estate5gStoreXgridPinAutoMarkedineMortgageServeekay
Solutions

What you can hire me for

Business problems first, implementation details second. Pick the outcome you need and I will choose the right build path.

Free resource

Get a free homepage checklist.

Not ready to start? Get a free homepage checklist. Find messaging, UX, and CTA issues before you redesign.

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Selected Work

What I've Built

Projects crafted with a focus on quality, usability, and impact.

Featured Cases

Behind the Solution

The thinking, decisions, and outcomes behind selected projects.

Screenshot preview of the Rejuvenated Knives websiteDelivered at Xgrid.co
BricksWordPressFigma

Rejuvenated Knives

Legacy PHP and MySQL website migrated into WordPress with Bricks Builder while working at Xgrid.co, after a Figma redesign created a cleaner and easier-to-expand sharpening service website.

A maintainable WordPress system replacing a difficult legacy PHP codebase
Read the case study
Screenshot preview of the Pagano Law website
BricksWordPressACF

Pagano Law

Complete law firm website redesign and rebuild from Divi to Bricks Builder with dynamic ACF templates, performance improvements, and infrastructure optimization.

Faster website, reusable CMS, and simplified long-term management
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Screenshot preview of the Weinberger Aesthetics clinic website
BricksWordPressACF

Weinberger Aesthetics

Premium aesthetic surgery clinic website converted from Figma into a custom Bricks Builder build with dynamic WordPress content and a clean CMS structure.

35% better performance and 20% more conversions after the Bricks rebuild
Read the case study
Client words

What clients say.

Unedited. From real projects.

Client feedback · 17 perspectives

Ayoub improved the store structure, made the pages easier to manage, and handled feedback quickly.
E-commerce clientWooCommerce project
Clear communication, reliable delivery, and strong attention to responsive details across the project.
Agency teamWordPress delivery
The result felt more premium and made the path to booking feel clearer and more trustworthy.
Weinberger AestheticsAesthetics practice client

Aesthetic practice pages tuned for premium trust and appointment intent.

The product experience became more approachable and the content layout felt much cleaner.
StudylyEducation product client

Education product UI shaped around simple onboarding and readable content.

The pages made our services easier to understand and improved the path toward quote requests.
Sunshield InsuranceInsurance website client

Insurance pages organized for faster quote intent and clearer service paths.

The website feels more credible and makes it easier for prospects to move toward an inquiry.
Kings REReal estate client

Real estate pages structured for trust, clarity, and lead capture.

The learning pages became cleaner, easier to scan, and more consistent across devices.
LWS AcademyEducation platform client

Learning-site interface work with cleaner content structure and navigation.

Clear communication, reliable delivery, and strong attention to responsive details across the project.
MarkedineMarketing website client

Marketing pages refined for sharper positioning and conversion paths.

The final pages were polished, readable, and better suited for high-trust service inquiries.
Pagano LawProfessional services client

Professional service pages built around credibility and clear inquiry paths.

The work gave our products a stronger presentation and a more premium browsing experience.
RO GoldCommerce client

Commerce presentation polished for product confidence and premium feel.

The site became easier to maintain and the page hierarchy was much clearer after launch.
ServeekayService business client

Service-site delivery with better hierarchy, speed, and maintainability.

The interface became easier to use, clearer to navigate, and better aligned with our product goals.
Baby PNGImage tooling client

Image tooling UI delivered with cleaner flows and faster conversion paths.

Ayoub gave the site a clearer structure and helped visitors understand the offer faster.
CarptracService website client

A practical website build that made product and service discovery easier.

Ayoub improved the store structure, made the pages easier to manage, and handled feedback quickly.
5G StoreE-commerce client

E-commerce improvements focused on product clarity and technical buyers.

The interface work improved usability and gave the product a cleaner launch-ready structure.
SerpioProduct interface client

Product interface work focused on usability, structure, and launch quality.

The site presentation became sharper, more refined, and better matched the brand direction.
The Royal PinBrand commerce client

Brand-led site work with stronger product storytelling and polish.

The website now feels more consistent and gives visitors a clearer path through the content.
Shinning HorizonBrand website client

A cleaner web presence with stronger section flow and visual consistency.

About me

About Ayoub

I build conversion-focused React, Next.js, and WordPress websites, then grow their search visibility with full-cycle SEO across technical, on-page, content, and off-page work.

I'm a web developer and full-cycle SEO specialist based in Faisalabad, Pakistan. I build React, Next.js, and WordPress websites, then improve their visibility through technical SEO, on-page optimization, content strategy, and off-page authority building.

Top Rated Freelancer · Verified4.7+ Rating · TrustedMaster of Computer Science · University of SahiwalCurrently Building · Resumify
Muhammad Ayoub, web developer and SEO specialist
Muhammad Ayoub · Faisalabad, Pakistan
Process

How a project runs.

6 clear steps. No black boxes.

01

Discovery & Planning

We clarify business goals, target users, current blockers, success metrics, technical requirements, and project scope.

GoalsClearScopeMappedRiskKnown
02

Solution Design

I define the structure before build: page flow, components, APIs, CMS needs, integrations, hosting, and deployment plan.

FlowPlannedStackChosenDataMapped
03

Development

I build in visible milestones with clean, responsive, maintainable implementation and feedback loops throughout.

FrontendActiveIntegrationsWiredUpdatesWeekly
04

Testing & QA

Functionality, forms, responsiveness, browser behavior, performance, accessibility, and edge cases are checked before launch.

MobileTestedSpeedCheckedBugsFixed
05

Deployment & Launch

Production deployment, domain and hosting setup, SSL, analytics, final QA, and launch handoff are handled carefully.

DeployReadySSLSetAnalyticsWired
06

Support & Growth

After launch, I can help with improvements, maintenance, new features, performance monitoring, and scaling needs.

SupportAvailableImproveOngoingScaleReady
Good questions

Before we get started.

If you can't find what you're looking for, get in touch.

Small landing pages usually take 3–10 days. Redesigns and product front ends usually take 2–5 weeks depending on scope, content, integrations, and feedback speed.

Work together

Got a project? Let's talk.

Tell me what you're building.

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